MEG: THE MANGO! ENGAGEMENT GRID

It’s practically impossible to discuss marketing without words like “social media,” “social networking” and “audience engagement” coming up. But what does it all mean? You know your audience is online, but where are they? How do you find them? Most importantly, what are they saying?

With a virtually limitless number of relevant sites and networks for consumers to choose from, the social media universe is a veritable maze of information where brands can quickly and easily find themselves lost.

DOUBLE FILTRATION PROCESS

Mango!’s exclusive Engagement Grid (MEG), first introduced in Deirdre Breakenridge’s book Putting the Public Back in Public Relations, brings order to the social media universe by organizing these sites and networks into 16 distinct categories. The grid breaks down and organizes the social media landscape into a system that is easy to follow and understand.

A sample MEG grid

Filter#1: Based on specific keywords, MEG filters the Web, pinpointing where the most relevant conversations are taking place.

Filter #2: We then go through a second filtration process, breaking this group of sites down further to determine where your brand should actively engage your market.

Finally, Mango! will analyze the conversations and pinpoint consumer sentiment on a 45-point scale, measuring how the market feels at any given time about your particular brand and other areas of interest.

Each month, Mango! provides MEG clients with a full report as to where conversations are taking place and what’s being said, with expert recommendations for how to engage online audiences based on our findings.