MAP: YOUR MARKETING ROADMAP
The Map is a comprehensive strategic and creative blueprint. For some clients, the Map strictly seeks out traditional opportunities. For others, it’s geared more toward social media and online strategies. At it’s most effective, the Map creates a hybrid approach that provides the best avenues for powerful marketing communications.
But no matter what the approach, every marketing campaign, every communications strategy and every positive step toward building an audience and improving your brands’ relationship with them, stems from one place:
ELEMENTS OF THE ROADMAP
Mango!’s big ideas aren’t random – we base your marketing roadmap on a firm set of information regarding your brand and market. If you don’t have this information on hand, Mango! will research and collect it for you:
| • Market research • Competitive research • SWOT analysis • Baseline tools • Media lists |
• Situation analysis • Messaging • Mango! Engagement Grid • Objectives • Monitoring & tracking |
• Story angles • Story pipeline • Audience profiles • Project plan • Benchmarks & Budgets |
While each of the individual pieces comes together to create a complete Map, the structure has been built so that it can be easily torn apart. For example, maybe you only want us to perform a SWOT analysis. No problem. Or maybe you already have an audience profile completed and don’t need us to do another one. That’s fine as well. Our Map program is easily adjustable to suit your needs.
TAKING THE NEXT STEPS
Once the Map has been developed, Mango! will provide estimated costs for each element and individual campaign elements. We’ll also help determine which, if any, portions of the Map Mango! should execute, and which would be better handled by your own internal resources or other partner agencies.
