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	<title>Mango! Creative Juice</title>
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		<title>Social Media Policy Development: A Best Practice Approach</title>
		<link>http://www.marketmango.com/2011/02/social-media-policy-development-a-best-practice-approach/</link>
		<comments>http://www.marketmango.com/2011/02/social-media-policy-development-a-best-practice-approach/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 16:01:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[PR/Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[pr 2.0]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=2373</guid>
		<description><![CDATA[by Deirdre Breakenridge
The key to building an effective social media policy is to customize  the guidelines to meet the needs of your organization. A well developed  policy will guide your employees in the many ways that they engage in  social communications. The best practice approach requires that your  organization invest the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 MISTAKES BRAND MANAGERS MAKE</title>
		<link>http://www.marketmango.com/2010/12/5-mistakes-brand-managers-make-2/</link>
		<comments>http://www.marketmango.com/2010/12/5-mistakes-brand-managers-make-2/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 19:33:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Miletsky]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=2254</guid>
		<description><![CDATA[During the years I’ve worked with various brands and brand managers, and have studied other brands to see how they’ve been developed, I’ve spotted some mistakes that brand managers make on a regular basis, which can often be the difference between failure and success]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/12/5-mistakes-brand-managers-make-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SHOULD BRANDS REFLECT THEIR EXECUTIVES OR AUDIENCE?</title>
		<link>http://www.marketmango.com/2010/12/should-brands-reflect-their-executives-or-audience/</link>
		<comments>http://www.marketmango.com/2010/12/should-brands-reflect-their-executives-or-audience/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 19:22:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Miletsky]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=2249</guid>
		<description><![CDATA[For brand developers, whether the brand should reflect its own corporate executives or the audience it's trying to reach can be a tricky issue.  The truth is that the brand personality needs to take many variables into consideration. ]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/12/should-brands-reflect-their-executives-or-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>SOCIAL MEDIA POLICY QUESTIONS</title>
		<link>http://www.marketmango.com/2010/11/social-media-policy-questions/</link>
		<comments>http://www.marketmango.com/2010/11/social-media-policy-questions/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 17:40:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=2209</guid>
		<description><![CDATA[Although, we see many of the two-page social media policies that are public facing, many executives are inquiring about their employees and what they need to know regarding social media participation, beyond the obvious “Rules of Engagement.”]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>5 REASONS CONSUMERS STAY LOYAL</title>
		<link>http://www.marketmango.com/2010/11/5-reasons-consumers-stay-loyal/</link>
		<comments>http://www.marketmango.com/2010/11/5-reasons-consumers-stay-loyal/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 05:07:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Miletsky]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=1564</guid>
		<description><![CDATA[Loyalty is one of the most powerful forces in the universe. It’s also the brass ring in branding: There’s nothing more valuable, but it’s extremely hard to grab. Why? Because a brand-loyal customer is revenue in the bank – and a disciple on the street.]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/11/5-reasons-consumers-stay-loyal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FROM VIRTUAL TO PHYSICAL</title>
		<link>http://www.marketmango.com/2010/11/moving-the-virtual-relationships-to-physical-reality/</link>
		<comments>http://www.marketmango.com/2010/11/moving-the-virtual-relationships-to-physical-reality/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 04:50:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[PR/Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=1557</guid>
		<description><![CDATA[Being on Twitter has taught me how to move my new friendships up the Twitter Relationship Stairway.  In keeping with the idea of moving up the stairs, I wanted to share with my community an opportunity to take our relationships a step further. ]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/11/moving-the-virtual-relationships-to-physical-reality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>WHAT IT MEANS TO BE UNIQUE</title>
		<link>http://www.marketmango.com/2010/11/what-it-means-to-be-unique/</link>
		<comments>http://www.marketmango.com/2010/11/what-it-means-to-be-unique/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 04:41:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Miletsky]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=1550</guid>
		<description><![CDATA[Most branding pros will attest to the importance of the USP, but before we just accept it as a necessity to the brand, let’s be clear about the what it means to be “unique” and determine how unique a quality has to be before it really makes a difference to the consumer.]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/11/what-it-means-to-be-unique/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SOCIAL MEDIA &amp; EMPLOYEE PRODUCTIVITY</title>
		<link>http://www.marketmango.com/2010/04/social-media-employee-productivity/</link>
		<comments>http://www.marketmango.com/2010/04/social-media-employee-productivity/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 20:23:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[PR/Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[pr 2.0]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=1545</guid>
		<description><![CDATA[When I think about the way that I use social media to collaborate, I automatically focus on the tremendous benefits it has for my business.  I’d like to think that I manage my time very well during the day to accomplish many goals...]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/04/social-media-employee-productivity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 SIMPLE IDEAS FOR USING HYBRID MARKETING</title>
		<link>http://www.marketmango.com/2010/04/5-simple-ideas-for-using-hybrid-marketing/</link>
		<comments>http://www.marketmango.com/2010/04/5-simple-ideas-for-using-hybrid-marketing/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 03:04:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Miletsky]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=1413</guid>
		<description><![CDATA[Hybrid marketing means fusing your traditional and social media marketing strategies so they work together rather than separately.  It doesn’t have to be complicated, and companies of all sizes can take advantage of it.]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/04/5-simple-ideas-for-using-hybrid-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PRINTED NEWSPAPERS: THE UPSIDE OF LIMITATION</title>
		<link>http://www.marketmango.com/2010/03/printed-newspapers-the-upside-of-limitation/</link>
		<comments>http://www.marketmango.com/2010/03/printed-newspapers-the-upside-of-limitation/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 13:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Miletsky]]></category>
		<category><![CDATA[Mango!]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.marketmango.com/?p=1372</guid>
		<description><![CDATA[As much as I love social media for giving me greater access to information, I do appreciate the finite limitations inherent of print media and the benefit they provide.  Sometimes less really can be more.]]></description>
		<wfw:commentRss>http://www.marketmango.com/2010/03/printed-newspapers-the-upside-of-limitation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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