During the years I’ve worked with various brands and brand managers, and have studied other brands to see how they’ve been developed, I’ve spotted some mistakes that brand managers make on a regular basis, which can often be the difference between failure and success
For brand developers, whether the brand should reflect its own corporate executives or the audience it’s trying to reach can be a tricky issue. The truth is that the brand personality needs to take many variables into consideration.
Although, we see many of the two-page social media policies that are public facing, many executives are inquiring about their employees and what they need to know regarding social media participation, beyond the obvious “Rules of Engagement.”
