by Deirdre Breakenridge
The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the [...]
During the years I’ve worked with various brands and brand managers, and have studied other brands to see how they’ve been developed, I’ve spotted some mistakes that brand managers make on a regular basis, which can often be the difference between failure and success
For brand developers, whether the brand should reflect its own corporate executives or the audience it’s trying to reach can be a tricky issue. The truth is that the brand personality needs to take many variables into consideration.
